There are many legitimate reasons why marketers outsource SEO. After all, good SEO is expensive to design and implement, and often requires specialized knowledge. That said, clients who see their marketers outsource SEO may view marketers as incompetent. SEO reseller plans recognize this, and have created a solution around this problem. They call this solution private label SEO.
To understand what private label SEO is, one must first understand what SEO resellers do. As mentioned, SEO is expensive and difficult to comprehend. Often, it requires both proprietary software and hardware to implement, as well as staff. Unless a marketer works for a very large company, she is likely unable to afford the resources for good SEO.
SEO outsourcing, and iits attendant private label SEO, come in at this point. SEO outsourcing goes through an SEO reseller plan, which is essentially a back office for implementing and tracking SEO. These plans pool resources from other subscribers, and invest in both the best technology and the most highly trained staff. SEO reseller plans can then leverage their expertise and technology to deliver the best private label SEO.
Also known as white label SEO, private label SEO is how SEO resellers protect the relationship between themselves and the marketer. With private label SEO, all SEO is branded as that of the marketer, bearing no trace of the SEO reseller plan. Thus, private label SEO lets the relationship remain protected, and for the marketer to continue adding value to the client.
With private label SEO, marketers can ensure their relationship with the SEO reseller plan is protected. This arrangement through private label SEO not only lets the marketer continue to outsource SEO. Rather, the marketer can continue to add value to clients. By adding value to clients, the marketer can focus on providing outstanding customer service, and increasing online sales. Ultimately, she can focus on growing her own business.